SWOT Template

Now 3 to Choose From!

Free for you to Download

We are giving away 3 unique SWOT Templates professionally developed by Ian Pratt to ensure your success!

Download templates in PDF or MS word!

Classic SWOT | Ultimate SWOT | Distinctive SWOT

Learn about each of the three free templates

The Classic SWOT Template, Jump to it
The classic template is most often used in strategic planning primarily to summarize an analysis of your three strategic environments.
The Ultimate SWOT Analysis Template, Jump to it
The ultimate template includes greater than 50 analysis questions that will help you to complete a thorough analysis of your three strategic environments. There are questions for each of the four segments of the swot analysis. If you have not completed your analysis, this template will save you a lot of time.
The Distinctive SWOT Analysis Template, Jump to it
The distinctive template will help you to identify connections between your internal strengths/weaknesses and your external opportunities/threats. It is a great tool to help communicate the implications of the SWOT to all staff.

Classic SWOT Template

This Classic SWOT template is a great tool for you to use to record the outcomes of your strategic planning analysis or strategy brainstorming session.

This template is great, it is easy to use ........ all you have to do is place your content in the appropriate spots, however this template assumes that you already know how to complete a strategic analysis, and that you have completed your analysis.

Internal
Strengths	Weaknesses

External
Opportunities	Threats

SWOT Summary

Download this SWOT template in PDF or MS Word

If you are new to strategic planning please scroll down this page to our more comprehensive template.

Ultimate SWOT Analysis Template

This SWOT template is a great tool for you to use if you would like some guidance with your analysis. This template is 5 pages long and poses a series of questions about your business and your operating environment. Your responses to these questions will form the basis for your SWOT Analysis.

After you have completed each of the four sections, strengths, weaknesses, opportunities and threats, you can summarize your SWOT on the last page (Which is the same as the previous template)

This SWOT template is designed to give you a more rigorous analysis. However you will need to consider you own industry specific requirements as part of your SWOT analysis.

Strengths
Possible Strengths	Response	Is it a strength?
Tangible Strengths
Consider your assets including plant and equipment
Do you have long-term rental contracts for your business locations?
Are your products unique or market leading?
Have you got sufficient financial resources to fund any changes you would like to make?
Do you have any cost advantages over your competitors?
Do you use superior technology in your business?
Is your business high volume?
Can your scale up your volume if you need to?
Intangible Strengths
Do you have or stock strong recognizable brands
Your reputation - are you considered a market leader? or an expert in your filed?
Do you have good relationship with your customers? (Goodwill)
Do you have strong relationships with your suppliers
Do you have a positive relationship with your employees
Do you have any unique alliances with other businesses?
Do you own any patents or proprietary technology?
Do you have a proven advertising process that works well?
Do you have more experience in your field?
Are you managers highly experienced?
Do you have superior industry knowledge?
Are you involved with industry associations?
Is your business Innovative?
Other Strengths
Specify

Weaknesses
Possible Weaknesses	Response	Is it a Weakness?
Tangible Weaknesses
Is your plant and equipment old or outdated?
Is your product line too narrow?
Have you got insufficient financial resources to fund any changes you would like to make?
Do you have a high overall unit cost relative to your competitors?
Do you use inferior technology in your business?
Do you have low volume and are restricted in your ability to scale up?
Intangible Weaknesses
Do you have a weak or unrecognizable brand?
Do you have a weak or unrecognizable image?
Do you have a poor or impersonal relationship with your customers?
Do you have a poor relationship with your suppliers?
Do you have a poor relationship with your employees?
Is your marketing failing to meet objectives?
Are your managers inexperienced?
Do you have low R&D?
Do you lack industry knowledge?
Do you lack innovative skills?
Other Weaknesses
Specify

Opportunities
Possible Opportunities	Response	Is it an Opportunity?
Industry Opportunities
Can you expand your product range?
Can you diversify your business interests?
Can you expand into your customer's field?
Can you expand into your supplier's field?
Can you expand your customer base? (Geographically or through new products)
Do you have placid competitors?
Do you have any export opportunities?
Will the total market for your products grow?
Macro Opportunities
Are there any favorable changes to legislation pending
Will there be any changes to any import/export constraints that will be favorable for your business?
Is the economic outlook favorable?
Are there any favorable cultural shifts that will benefit you?
Are there any changes in the use of technology that your business can utilize such as eCommerce or Internet sales?
Other Opportunities
Specify

Threats
Possible Threats	Response	Is it a threat?
Industry Threats
Will low cost imports impact your business?
Do consumers have a choice to use a substitute product?
Are substitute product sales increasing?
Is your market in slow growth or in decline?
Is the power of your customers or suppliers growing, can they dictate price?
Are the needs of your buyers changing?
Macro Threats
Will foreign exchange rate changes affect your imports or exports?
Are there any changes in demographics that will impact your business
Is regulation in your industry increasing?
Other Threats
Specify

Click here to Download this SWOT template in PDF or MS Word

The Distinctive SWOT Template

The advantage of this SWOT template is that it has four quadrants that make it easy for you to quickly and simply identify where your internal and external strategic environments interact. Click here for "how to" advice on this template from one of our experts.

SWOT Analysis